ABOUT
Helping product and operations teams simplify complex systems and scale decision making.
We design complex systems to be clear, usable, and scalable.
Grounded in human centred thinking, systems thinking, and real world constraints.
Design as Enablement
Good design removes friction and enables better decisions. When it works, it becomes invisible.
Digital Layer
We focus on how people think and act within systems, not just interfaces.
Physical Reality
All digital experiences are grounded in human perception and real world context.
Diversity
Different perspectives expose blind spots and improve system outcomes.
Mission
Help organisations make complex systems clear, usable, and scalable through design.
Vision
A future where complex systems are understandable and work with human behaviour.
Values
Empathy - Understanding people comes first.
Integrity - We design what is right, not just what is easy.
Growth - We improve through constant learning and iteration.
Ken (Kenkichi) Tai
Born in Japan and based in Melbourne, Australia, Ken works across product design, enterprise systems, and operational platforms at scale.
After studying design in France, he began his career in the global advertising industry, collaborating with international teams across Paris and London.
Following his move to Australia, he led design initiatives for major organisations including AGL, one of Australia's largest energy companies, and Bupa, a leading global healthcare provider and one of Australia's largest private health insurers. He later joined Microsoft as a UX Architect, partnering with enterprise customers across the Asia-Pacific region to solve complex business and technology challenges.
Today, Ken is UX Lead at Karia, a fast-growing Australian fintech startup transforming the novated leasing industry. Alongside leading product design across enterprise SaaS platforms, he is establishing AI-assisted workflows across design and product teams, integrating AI into research, documentation, design systems, and development processes to improve quality, consistency, and delivery speed. By combining systems thinking, product strategy, and operational insight, he creates scalable digital products that simplify complex workflows and deliver measurable business outcomes.